'They will need to adjust to get this tournament sold' - Ticket expert Jim McCarthy on the World Cup price problem and FIFA’s next move
The 2026 World Cup ticket problem
Jim McCarthy does tickets for a living. The 2026 World Cup is the most expensive ever - and with tickets going unsold, one expert explains where FIFA got it wrong and how it can fix it.
FIFA's pricing strategy under scrutiny
The 2026 World Cup is the most expensive ever.
- Jim McCarthy is a ticket expert
- The 2026 World Cup has tickets going unsold
'They will need to adjust to get this tournament sold'
Expert insights and solutions
Jim McCarthy explains where FIFA got it wrong and how it can fix it.
