Olivia Rodrigo gets the Clasico treatment! Barcelona reveal latest kit collaboration
Barcelona Unveil Special-Edition Shirt Featuring Olivia Rodrigo
Barcelona have revealed a special-edition shirt featuring pop star Olivia Rodrigo that will be worn during the upcoming El Clasico against Real Madrid.
Collaboration with Spotify
The Blaugrana confirmed that Rodrigo's logo will replace the usual Spotify branding on the front of the shirt for the highly anticipated clash at Spotify Camp Nou on May 10. The collaboration forms part of the club's ongoing partnership with the streaming platform, which regularly highlights major music artists during marquee fixtures.
- The limited-edition jersey is expected to generate significant global interest.
- The special design will debut first in a Barcelona Femení match before being worn by the men's team in the Clasico itself.
The American singer becomes the latest global music icon to appear on the club's kit as part of their high-profile partnership with Spotify, following in the footsteps of Ed Sheeran, Travis Scott & Drake.
Global Interest and Previous Collaborations
The collaboration with Olivia Rodrigo is part of Barcelona's strategy to engage with global music icons, adding to their previous partnerships with notable artists like Ed Sheeran, Travis Scott, and Drake.
